Smith, P. R. (2002). Marketing communication: An intergrated approach (3rd ed.). Kogan page.
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Chicago Style (17th ed.) Citation
Smith, P R. Marketing Communication: An Intergrated Approach. 3rd ed. London: Kogan page, 2002.
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MLA (9th ed.) Citation
Smith, P R. Marketing Communication: An Intergrated Approach. 3rd ed. Kogan page, 2002.
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Warning: These citations may not always be 100% accurate.