APA (7th ed.) Citation

Larreche, J. (1982). Readings in marketing strategy. The Scientific Press..

Chicago Style (17th ed.) Citation

Larreche, Jean-Claude. Readings in Marketing Strategy. The Scientific Press., 1982.

MLA (9th ed.) Citation

Larreche, Jean-Claude. Readings in Marketing Strategy. The Scientific Press., 1982.

Warning: These citations may not always be 100% accurate.