APA (7th ed.) Citation

Bearden, W. O., Ingram, T. N., & Laforge, R. W. (1995). Marketing: Principles & perspectives. IRWIN.

Chicago Style (17th ed.) Citation

Bearden, William O., Thomas N. Ingram, and Raymond W. Laforge. Marketing: Principles & Perspectives. Chicago: IRWIN, 1995.

MLA (9th ed.) Citation

Bearden, William O., et al. Marketing: Principles & Perspectives. IRWIN, 1995.