APA (7th ed.) Citation

Dillon, W. R., Firtle, N. H., & Madden, J. T. (1987). Marketing research in a marketing environment. Times Mirror/Mosby, College..

Chicago Style (17th ed.) Citation

Dillon, William R., Neil H. Firtle, and J. Thomas Madden. Marketing Research in a Marketing Environment. St. Louis, Missouri.: Times Mirror/Mosby, College., 1987.

MLA (9th ed.) Citation

Dillon, William R., et al. Marketing Research in a Marketing Environment. Times Mirror/Mosby, College., 1987.