APA (7th ed.) Citation
Kinnear, T. C., & Bernhardt, K. L. (1990). Principles of marketing (3rd ed.). Scott, Foresman/Little, Brown Higher Education.
Chicago Style (17th ed.) Citation
Kinnear, Thomas C., and Kenneth L. Bernhardt. Principles of Marketing. 3rd ed. Glenview, Ill.: Scott, Foresman/Little, Brown Higher Education, 1990.
MLA (9th ed.) Citation
Kinnear, Thomas C., and Kenneth L. Bernhardt. Principles of Marketing. 3rd ed. Scott, Foresman/Little, Brown Higher Education, 1990.
Warning: These citations may not always be 100% accurate.