Boyd, H. W., & Westfall, R. (1986). Marketing research: Text and cases (6th ed.). Irwin.
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Citação norma Chicago
Boyd, Harper W., and Ralph Westfall. Marketing Research: Text and Cases. 6th ed. Illinois: Irwin, 1986.
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Citação norma MLA
Boyd, Harper W., and Ralph Westfall. Marketing Research: Text and Cases. 6th ed. Irwin, 1986.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.