APA (7th ed.) Citation
Luck, D. J., & Rubin, R. S. (1987). Marketing research (7th ed.). Prentice-Hall.
Chicago Style (17th ed.) Citation
Luck, David Johnston, and Ronald S. Rubin. Marketing Research. 7th ed. Englewood Cliffs, NJ: Prentice-Hall, 1987.
MLA (9th ed.) Citation
Luck, David Johnston, and Ronald S. Rubin. Marketing Research. 7th ed. Prentice-Hall, 1987.
Warning: These citations may not always be 100% accurate.