Lehmann, D. R. (1989). Market research and analysis (3rd ed.). Irwin.
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Citação norma Chicago
Lehmann, Donald R. Market Research and Analysis. 3rd ed. Homewood, IL.: Irwin, 1989.
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Citação norma MLA
Lehmann, Donald R. Market Research and Analysis. 3rd ed. Irwin, 1989.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.