Luck, D. J., Taylor, D. A., & Wales, H. G. (1974). Marketing research (4th ed.). Prentice-Hall.
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Tohutoru Kātū Chicago (17th ed.)
Luck, David Johnston, Donald Arthur Taylor, me Hugh G. Wales. Marketing Research. 4th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1974.
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Tohutoro MLA (9th ed.)
Luck, David Johnston, et al. Marketing Research. 4th ed. Prentice-Hall, 1974.
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