APA (7th ed.) Citation

Lundstrom, W. J., & Zikmund, W. G. (1979). A collection of outstanding cases in marketing management. West Pub. Co..

Chicago Style (17th ed.) Citation

Lundstrom, William J., and William G. Zikmund. A Collection of Outstanding Cases in Marketing Management. St. Paul, Minn.: West Pub. Co., 1979.

MLA (9th ed.) Citation

Lundstrom, William J., and William G. Zikmund. A Collection of Outstanding Cases in Marketing Management. West Pub. Co., 1979.