APA引文

Kotler, P., & Keller, K. L. (2006). Marketing management (12th ed.). Prentice-hall.

芝加哥风格引文

Kotler, Philip, 与 Kevin Lane Keller. Marketing Management. 12th ed. New Jersey: Prentice-hall, 2006.

MLA引文

Kotler, Philip, 与 Kevin Lane Keller. Marketing Management. 12th ed. Prentice-hall, 2006.