APA (7th ed.) Zitazioa

Kotler, P., & Keller, K. L. (2006). Marketing management (12th ed.). Prentice-hall.

Chicago Style (17th ed.) Zitazioa

Kotler, Philip, eta Kevin Lane Keller. Marketing Management. 12th ed. New Jersey: Prentice-hall, 2006.

MLA (9th ed.) Zitazioa

Kotler, Philip, eta Kevin Lane Keller. Marketing Management. 12th ed. Prentice-hall, 2006.