Kotler, P., & Armstrong, G. (2004). Principles of marketing (10th.ed.). Prentice Hall.
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Citación estilo Chicago
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 10th.ed. New Jersey: Prentice Hall, 2004.
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Cita MLA
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 10th.ed. Prentice Hall, 2004.
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