APA (7e ed.) Bronvermelding

Kotler, P., & Armstrong, G. (2004). Principles of marketing (10th.ed.). Prentice Hall.

Chicago (17e ed.) Bronvermelding

Kotler, Philip, en Gary Armstrong. Principles of Marketing. 10th.ed. New Jersey: Prentice Hall, 2004.

MLA (9e ed.) Bronvermelding

Kotler, Philip, en Gary Armstrong. Principles of Marketing. 10th.ed. Prentice Hall, 2004.