Cita APA (7a ed.)
Kotler, P., & Armstrong, G. (2004). Principles of marketing (10th.ed.). Prentice Hall.
Cita Chicago Style (17a ed.)
Kotler, Philip, y Gary Armstrong. Principles of Marketing. 10th.ed. New Jersey: Prentice Hall, 2004.
Cita MLA (9a ed.)
Kotler, Philip, y Gary Armstrong. Principles of Marketing. 10th.ed. Prentice Hall, 2004.
Precaución: Estas citas no son 100% exactas.