Lancaster, G., & Massingham, L. (2001). Marketing management (3rd ed.). McGraw-Hill.
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Chicago Style (17th ed.) Citation
Lancaster, Geoff, and Lester Massingham. Marketing Management. 3rd ed. New York: McGraw-Hill, 2001.
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MLA (9th ed.) Citation
Lancaster, Geoff, and Lester Massingham. Marketing Management. 3rd ed. McGraw-Hill, 2001.
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Warning: These citations may not always be 100% accurate.