APA (7th ed.) Citation

Lancaster, G., & Reynolds, P. (2002). Marketing: The one-semester introduction. Butterworth.

Chicago Style (17th ed.) Citation

Lancaster, Geoff, and Paul Reynolds. Marketing: The One-semester Introduction. Oxford: Butterworth, 2002.

MLA (9th ed.) Citation

Lancaster, Geoff, and Paul Reynolds. Marketing: The One-semester Introduction. Butterworth, 2002.

Warning: These citations may not always be 100% accurate.