APA (7th ed.) Citation

Daymon, C., & Holloway, I. (2002). Qualitative research methods in public relations and marketing communications. Routledge.

Chicago Style (17th ed.) Citation

Daymon, Christine, and Immy Holloway. Qualitative Research Methods in Public Relations and Marketing Communications. London ; New York: Routledge, 2002.

MLA (9th ed.) Citation

Daymon, Christine, and Immy Holloway. Qualitative Research Methods in Public Relations and Marketing Communications. Routledge, 2002.