Keegan, W. J., & Green, M. C. (2002). Global marketing management (7th ed.). Prentice Hall.
Lua i Stíl Chicago (17ú heag.)Keegan, Warren J., agus Mark C. Green. Global Marketing Management. 7th ed. Upper Saddle River, N.J.: Prentice Hall, 2002.
Lua MLA (9ú heag.)Keegan, Warren J., agus Mark C. Green. Global Marketing Management. 7th ed. Prentice Hall, 2002.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.