APA (7th ed.) Citation

Pearce, C. (1986). Predictions techniques for marketing planners. John Wiley.

Chicago Style (17th ed.) Citation

Pearce, Colin. Predictions Techniques for Marketing Planners. New York: John Wiley, 1986.

MLA (9th ed.) Citation

Pearce, Colin. Predictions Techniques for Marketing Planners. John Wiley, 1986.