Pride, W. M., & Ferrell, O. (1987). Marketing: Basic concepts and strategies (5th ed.). Houghton.
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Chicago Style (17th ed.) Citation
Pride, William M., and O.C Ferrell. Marketing: Basic Concepts and Strategies. 5th ed. Boston: Houghton, 1987.
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MLA citiranje
Pride, William M., and O.C Ferrell. Marketing: Basic Concepts and Strategies. 5th ed. Houghton, 1987.
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