Fundamentals of marketing /
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Main Author: | Stanton, William J. |
---|---|
Other Authors: | Etzel, Michael J., Walker, Bruce J. |
Format: | Book |
Language: | English |
Published: |
New York :
McGraw-Hill,
c1991.
|
Edition: | 9th ed. |
Series: | McGraw-Hill series in marketing
|
Subjects: | |
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