Cita APA (7a ed.)

Stanton, W. J., & Futrell, C. (1987). Fundamentals of marketing (8th ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Stanton, William J., y Charles Futrell. Fundamentals of Marketing. 8th ed. New York: McGraw-Hill, 1987.

Cita MLA (9a ed.)

Stanton, William J., y Charles Futrell. Fundamentals of Marketing. 8th ed. McGraw-Hill, 1987.