McDaniel, C. D. (1982). Marketing (2nd ed.). Harper & Row.
Cita Chicago (17th ed.)McDaniel, Carl D. Marketing. 2nd ed. New York: Harper & Row, 1982.
Cita MLA (9th ed.)McDaniel, Carl D. Marketing. 2nd ed. Harper & Row, 1982.
Atenció: Aquestes cites poden no estar 100% correctes.