Cita APA (7a ed.)
Pride, W. M., & Ferrell, O. C. (1991). Marketing: Concepts and strategies (6th ed.). Houghton Mifflin Co..
Cita Chicago Style (17a ed.)
Pride, William M., y O. C. Ferrell. Marketing: Concepts and Strategies. 6th ed. Boston, Mass.: Houghton Mifflin Co., 1991.
Cita MLA (9a ed.)
Pride, William M., y O. C. Ferrell. Marketing: Concepts and Strategies. 6th ed. Houghton Mifflin Co., 1991.
Precaución: Estas citas no son 100% exactas.