APA (7th ed.) Citation

McCarthy, E. J., & Perreault, W. D. (1987). Basic marketing: A managerial approach (9th ed.). Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Managerial Approach. 9th ed. Homewood, Ill.: Irwin, 1987.

MLA (9th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Managerial Approach. 9th ed. Irwin, 1987.