APA (7th ed.) Citation

Assael, H. (1993). Marketing: Principles & strategy (2nd ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Assael, Henry. Marketing: Principles & Strategy. 2nd ed. Forth Worth: Dryden Press, 1993.

MLA (9th ed.) Citation

Assael, Henry. Marketing: Principles & Strategy. 2nd ed. Dryden Press, 1993.