Cita APA (7a ed.)
Assael, H. (1993). Marketing: Principles & strategy (2nd ed.). Dryden Press.
Cita Chicago Style (17a ed.)
Assael, Henry. Marketing: Principles & Strategy. 2nd ed. Forth Worth: Dryden Press, 1993.
Cita MLA (9a ed.)
Assael, Henry. Marketing: Principles & Strategy. 2nd ed. Dryden Press, 1993.
Precaución: Estas citas no son 100% exactas.