Record Citations
APA (7th ed.) Citation
Assael, H. (1993). Marketing: Principles & strategy (2nd ed.). Dryden Press.
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Chicago Style (17th ed.) Citation
Assael, Henry. Marketing: Principles & Strategy. 2nd ed. Forth Worth: Dryden Press, 1993.
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MLA (9th ed.) Citation
Assael, Henry. Marketing: Principles & Strategy. 2nd ed. Dryden Press, 1993.
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Warning: These citations may not always be 100% accurate.