Cita APA (7a ed.)

Boone, L. E., & Kurtz, D. L. (1989). Contemporary marketing (6th ed.). Dryden Press.

Cita Chicago Style (17a ed.)

Boone, Louis E., y David L. Kurtz. Contemporary Marketing. 6th ed. Chicago: Dryden Press, 1989.

Cita MLA (9a ed.)

Boone, Louis E., y David L. Kurtz. Contemporary Marketing. 6th ed. Dryden Press, 1989.