APA (7th ed.) Citation

Boone, L. E., & Kurtz, D. L. (1989). Contemporary marketing (6th ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 6th ed. Chicago: Dryden Press, 1989.

MLA (9th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 6th ed. Dryden Press, 1989.