Boone, L. E., & Kurtz, D. L. (1989). Contemporary marketing (6th ed.). Dryden Press.
Cita Chicago (17th ed.)Boone, Louis E., i David L. Kurtz. Contemporary Marketing. 6th ed. Chicago: Dryden Press, 1989.
Cita MLA (9th ed.)Boone, Louis E., i David L. Kurtz. Contemporary Marketing. 6th ed. Dryden Press, 1989.
Atenció: Aquestes cites poden no estar 100% correctes.