Cita APA (7a ed.)
Guiltinan, J. P., & Paul, G. W. (1982). Marketing management: Strategies and programs. McGraw-Hill.
Cita Chicago Style (17a ed.)
Guiltinan, Joseph P., y Gordon W. Paul. Marketing Management: Strategies and Programs. New York: McGraw-Hill, 1982.
Cita MLA (9a ed.)
Guiltinan, Joseph P., y Gordon W. Paul. Marketing Management: Strategies and Programs. McGraw-Hill, 1982.
Precaución: Estas citas no son 100% exactas.