Lua APA (7ú heag.)
McCarthy, E. J., & Perreault, W. D. (1990). Basic marketing: A managerial approach (10th ed.). Irwin.
Lua i Stíl Chicago (17ú heag.)
McCarthy, E. Jerome, agus William D. Perreault. Basic Marketing: A Managerial Approach. 10th ed. Homewood, IL: Irwin, 1990.
Lua MLA (9ú heag.)
McCarthy, E. Jerome, agus William D. Perreault. Basic Marketing: A Managerial Approach. 10th ed. Irwin, 1990.
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