Record Citations
APA (7th ed.) Citation
Schoell, W. F., & Guiltinan, J. P. (1995). Marketing: Contemporary concepts and practices (6th ed.). Prentice Hall.
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Chicago Style (17th ed.) Citation
Schoell, William F., and Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 6th ed. Englewood Cliffs: Prentice Hall, 1995.
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MLA (9th ed.) Citation
Schoell, William F., and Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 6th ed. Prentice Hall, 1995.
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Warning: These citations may not always be 100% accurate.