APA (7th ed.) Citation

Pride, W. M. (1991). Marketing: Concepts and strategies (7th ed.). Houghton Mifflin Company.

Chicago Style (17th ed.) Citation

Pride, William M. Marketing: Concepts and Strategies. 7th ed. Boston: Houghton Mifflin Company, 1991.

MLA (9th ed.) Citation

Pride, William M. Marketing: Concepts and Strategies. 7th ed. Houghton Mifflin Company, 1991.