Cita APA (7a ed.)
Pride, W. M. (1991). Marketing: Concepts and strategies (7th ed.). Houghton Mifflin Company.
Cita Chicago Style (17a ed.)
Pride, William M. Marketing: Concepts and Strategies. 7th ed. Boston: Houghton Mifflin Company, 1991.
Cita MLA (9a ed.)
Pride, William M. Marketing: Concepts and Strategies. 7th ed. Houghton Mifflin Company, 1991.
Precaución: Estas citas no son 100% exactas.