Record Citations
APA (7th ed.) Citation
Kotler, P., & Armstrong, G. (1997). Marketing: An introduction (4th ed.). Prentice Hall.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Gary Armstrong. Marketing: An Introduction. 4th ed. New Jersey: Prentice Hall, 1997.
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MLA (9th ed.) Citation
Kotler, Philip, and Gary Armstrong. Marketing: An Introduction. 4th ed. Prentice Hall, 1997.
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Warning: These citations may not always be 100% accurate.