APA (7th ed.) Citation
Lehmann, D. R., & Gupta, S. (1998). Marketing research. Addison-Wesley.
Chicago Style (17th ed.) Citation
Lehmann, Donald R., and Sunil Gupta. Marketing Research. Massachusetts: Addison-Wesley, 1998.
MLA (9th ed.) Citation
Lehmann, Donald R., and Sunil Gupta. Marketing Research. Addison-Wesley, 1998.
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