Lehmann, D. R., & Gupta, S. (1998). Marketing research. Addison-Wesley.
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Citação norma Chicago
Lehmann, Donald R., and Sunil Gupta. Marketing Research. Massachusetts: Addison-Wesley, 1998.
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Citação norma MLA
Lehmann, Donald R., and Sunil Gupta. Marketing Research. Addison-Wesley, 1998.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.