Record Citations
APA (7th ed.) Citation
McDonald, M. (1998). Market segmentation: How to do it, how to profit from it (2nd ed.). Macmillan.
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Chicago Style (17th ed.) Citation
McDonald, Malcolm. Market Segmentation: How to Do It, How to Profit from It. 2nd ed. London: Macmillan, 1998.
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MLA (9th ed.) Citation
McDonald, Malcolm. Market Segmentation: How to Do It, How to Profit from It. 2nd ed. Macmillan, 1998.
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Warning: These citations may not always be 100% accurate.