Assael, H. (1998). Consumer behavior and marketing action (6th ed.). South-Western.
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Citação norma Chicago
Assael, Henry. Consumer Behavior and Marketing Action. 6th ed. Ohio: South-Western, 1998.
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Citação norma MLA
Assael, Henry. Consumer Behavior and Marketing Action. 6th ed. South-Western, 1998.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.