Cita APA (7a ed.)
Assael, H. (1998). Consumer behavior and marketing action (6th ed.). South-Western.
Cita Chicago Style (17a ed.)
Assael, Henry. Consumer Behavior and Marketing Action. 6th ed. Ohio: South-Western, 1998.
Cita MLA (9a ed.)
Assael, Henry. Consumer Behavior and Marketing Action. 6th ed. South-Western, 1998.
Precaución: Estas citas no son 100% exactas.