Public relations, society & culture : theoretical and empirical explorations /

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Další autoři: Edwards, Lee, Hodges, Caroline E. M.
Médium: Kniha
Jazyk:angličtina
Vydáno: London New York : Routledge, 2011.
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Obsah:
  • Introduction: implications of a (radical) socio-cultural 'turn' in public relations scholarship / Lee Edwards and Caroline E.M. Hodges
  • Imagining public relations anthropology / Jacquie L'Etang
  • Public relations in the postmodern city: an ethnographic account of PR occupational culture in Mexico City / Caroline E.M. Hodges
  • Public relations and storytelling / Paul Elmer
  • Public relations and society: a Bourdieuvian perspective / Lee Edwards
  • Diversity in public relations / Lee Edwards
  • Communication for social transformation / Caroline E.M. Hodges and Nilam McGrath
  • Pragmatism, semiotics and sacred truth / Steve Mackey
  • Bubble wrap: social media, public relations, culture and society / Kristin Demetrious.