Essentials of strategic management : the quest for competitive advantage /
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| Auteur principal: | |
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| Autres auteurs: | , |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
New York, NY :
McGraw-Hill/Irwin,
2013.
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| Édition: | 4th ed. |
| Sujets: | |
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Table des matières:
- Concepts and techniques for crafting and executing strategy
- What is strategy and why is it important?
- Charting a company's direction : vision and mission, objectives and strategy
- What are the industry's driving forces of change and what impact will they have?
- Evaluating a company's resources, cost position, and competitiveness
- The five generic competitive strategies
- Supplementing the chosen competitive strategy : other important business
- Strategies for competing in international markets
- Corporate strategy : diversification and the multibusiness company
- Strategy, ethics, and corporate social responsibility
- Superior strategy execution : another path to competitive advantage
- Cases in crafting and executing strategy
- Indexes
- Organization
- Subject
- Name.