Exploring the role of social media in advertising : a case of Daystar University students.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi, Kenya :
Daystar University,
2013.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0000057837 | ||
| 005 | 20171002022959.0 | ||
| 008 | 140414s xx 000 0 eng d | ||
| 040 | |d Dmoga | ||
| 050 | 0 | |a HF5410 |b .I78 | |
| 100 | |a Irungu, Sandra. | ||
| 245 | |a Exploring the role of social media in advertising : |b a case of Daystar University students. | ||
| 260 | |a Nairobi, Kenya : |b Daystar University, |c 2013. | ||
| 300 | |a xii,109 p ; |c cm. | ||
| 500 | |a A thesis presented to the School of Business and Economics Department of Commerce of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing. | ||
| 650 | |a Advertising. | ||
| 650 | |a Social media. | ||
| 908 | |a 140414 | ||
| 942 | |c THES | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 THE S HF05410.I00078 02013 |7 0 |9 65821 |a DUN |b DUN |c AFR |d 2017-09-28 |g 0.00 |l 0 |o THES HF5410.I78 2013 |p BK96361 |r 2017-09-28 00:00:00 |w 2017-09-28 |x 96361 |y THES | ||
| 999 | |c 35041 |d 35041 | ||