APA (7th ed.) Citation

McLuhan, M., & Fiore, Q. (1967). The medium is the massage. Penguin books.

Chicago Style (17th ed.) Citation

McLuhan, Marshall, and Quentin Fiore. The Medium Is the Massage. London: Penguin books, 1967.

MLA (9th ed.) Citation

McLuhan, Marshall, and Quentin Fiore. The Medium Is the Massage. Penguin books, 1967.