APA-Zitierstil (7. Ausg.)

Lattimore, D., Baskin, O., Heiman, S. T., & Toth, E. L. (2009). Public relations: The profession and the practice (3rd ed.). McGraw Hill.

Chicago-Zitierstil (17. Ausg.)

Lattimore, Dan, Otis Baskin, Suzette T. Heiman, und Elizabeth L. Toth. Public Relations: The Profession and the Practice. 3rd ed. Boston: McGraw Hill, 2009.

MLA-Zitierstil (9. Ausg.)

Lattimore, Dan, et al. Public Relations: The Profession and the Practice. 3rd ed. McGraw Hill, 2009.