Zachariah, P. a. R. (1996). Encyclopaedia of economics, commerce & management: Vol. 8 advertising and promotion management (ed.). Mittal.
Citazione stile Chigago Style (17a edizione)Zachariah, Peter and Rajpal. Encyclopaedia of Economics, Commerce & Management: Vol. 8 Advertising and Promotion Management. ed. New Delhi: Mittal, 1996.
Citatione MLA (9a ed.)Zachariah, Peter and Rajpal. Encyclopaedia of Economics, Commerce & Management: Vol. 8 Advertising and Promotion Management. ed. Mittal, 1996.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.