Zachariah, P. a. R. (1996). Encyclopaedia of economics, commerce & management: Vol. 8 advertising and promotion management (ed.). Mittal.
Cita Chicago Style (17a ed.)Zachariah, Peter and Rajpal. Encyclopaedia of Economics, Commerce & Management: Vol. 8 Advertising and Promotion Management. ed. New Delhi: Mittal, 1996.
Cita MLA (9a ed.)Zachariah, Peter and Rajpal. Encyclopaedia of Economics, Commerce & Management: Vol. 8 Advertising and Promotion Management. ed. Mittal, 1996.
Precaución: Estas citas no son 100% exactas.