APA-Zitierstil (7. Ausg.)

Zachariah, P. a. R. (1996). Encyclopaedia of economics, commerce & management: Vol. 8 advertising and promotion management (ed.). Mittal.

Chicago-Zitierstil (17. Ausg.)

Zachariah, Peter and Rajpal. Encyclopaedia of Economics, Commerce & Management: Vol. 8 Advertising and Promotion Management. ed. New Delhi: Mittal, 1996.

MLA-Zitierstil (9. Ausg.)

Zachariah, Peter and Rajpal. Encyclopaedia of Economics, Commerce & Management: Vol. 8 Advertising and Promotion Management. ed. Mittal, 1996.