APA-referens (7:e uppl.)

Moriarty, S., Mitchell, N., & Wells, W. (2009). Advertising: Principles and practice (8th ed.). Pearson.

Chicago-referens (17:e uppl.)

Moriarty, Sandra, Nancy Mitchell, och William Wells. Advertising: Principles and Practice. 8th ed. New Jersey: Pearson, 2009.

MLA-referens (9:e uppl.)

Moriarty, Sandra, et al. Advertising: Principles and Practice. 8th ed. Pearson, 2009.