Loudon, D. L. (1984). Consumer behavior: Concepts and applications. McGraw Hill Book Co..
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Citação norma Chicago
Loudon, David L. Consumer Behavior: Concepts and Applications. New York: McGraw Hill Book Co., 1984.
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Citação norma MLA
Loudon, David L. Consumer Behavior: Concepts and Applications. McGraw Hill Book Co., 1984.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.