Schiffman, L. G. (2004). Consumer behavior (8th.ed.). Prentice-hall of India.
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Citação norma Chicago
Schiffman, Leon G. Consumer Behavior. 8th.ed. New Delhi: Prentice-hall of India, 2004.
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Citação norma MLA
Schiffman, Leon G. Consumer Behavior. 8th.ed. Prentice-hall of India, 2004.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.