Kotler, P., & Keller, K. L. (2022). Marketing Management, Global Edition (Sixteenth edition.). Pearson International Content.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Kevin Lane Keller. Marketing Management, Global Edition. Sixteenth edition. Harlow: Pearson International Content, 2022.
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MLA (9th ed.) Citation
Kotler, Philip, and Kevin Lane Keller. Marketing Management, Global Edition. Sixteenth edition. Pearson International Content, 2022.
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Warning: These citations may not always be 100% accurate.