Kotler, P., Armstrong, G., & Armstrong, G. T. (2021). Principles of Marketing, Global Edition (Eighteenth edition.). Pearson International Content.
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Chicago Style (17th ed.) Citation
Kotler, Philip, Gary Armstrong, and Gary T. Armstrong. Principles of Marketing, Global Edition. Eighteenth edition. Harlow: Pearson International Content, 2021.
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MLA (9th ed.) Citation
Kotler, Philip, et al. Principles of Marketing, Global Edition. Eighteenth edition. Pearson International Content, 2021.
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Warning: These citations may not always be 100% accurate.