APA (7th ed.) Citation
Tapp, A., Whitten, I., & Housden, M. (2014). Principles of Direct, Database and Digital Marketing (Fifth edition.). Pearson International Content.
Chicago Style (17th ed.) Citation
Tapp, Alan, Ian Whitten, and Matthew Housden. Principles of Direct, Database and Digital Marketing. Fifth edition. Harlow: Pearson International Content, 2014.
MLA (9th ed.) Citation
Tapp, Alan, et al. Principles of Direct, Database and Digital Marketing. Fifth edition. Pearson International Content, 2014.
Warning: These citations may not always be 100% accurate.